8311TrinityJoannaSibley

Wednesday 11 April 2012

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

When approaching the project as a group we decided we wanted to follow the conventions of existing media products in both our ancillary tasks and main task. From researching existing rock music videos early on in the project as well as looking specifically at the official Paramore video for the song Misery Business, we were able to conform to the convention of quick shots in a fast tempo song. The narrative shots in the official Paramore video were vaguely longer than the band shots, we chose to convert the conventions of this by making both the band shots and the narrative shots no more than a few seconds long.

When approaching my ancillary tasks I wanted to also generally conform to the codes and conventions of existing media products. I looked at various examples including an advert for the new Killer's album, where the album was the main focus; I also looked at examples where the advert was split between both tour advert and new album promotion. Seeing both these ways to produce an advert for a new album made me want to make the most of my advertisement and combine the advert between tour and album but making sure the album was the main focus. When looking to produce my digipak, I researched several existing products and analysed them to develop my knowledge on the codes and conventions as I had never created a product like this before. I looked into great depth of detail when researching and applied conventions to my own work, from the band thanks on the back page of the insert book to how the production titles were written on the DVD disc itself.

I tried to follow the codes and conventions when creating each product as best as possible and apply Negus' genre theory across media platforms to ensure that my target audience would not reject my product.

Evaluation: How did you use new technologies in the construction, research, planning and evaluation stages?

I used new technologies in the research for our music video for Paramore – Misery Business, Google was the first source of new technology I used, after deciding as a group we wanted to produce a music video we went onto the Internet to research different genres and the songs we could pick. After collecting song ideas we then scanned YouTube to see what kind of videos had been produced for each song as well as familiarizing ourselves with the song again. When we had chosen our song, I used Adobe Photoshop to experiment with potential band logos that would represent our brand of Paramore, as well as using Google to research previous band logos to find out what was conventional of a rock logo. New technology was also useful when researching elements such as mise en scene of the rock genre, enabling me and the rest of the group to develop a deep knowledge of the costume and location we would need to produce this video.

New technology was a key element when researching for my ancillary tasks, it enabled me to use the Internet to research the codes and conventions for both rock as a genre and of a tour digipak and magazine advertisement. I studied and analyzed tour posters by Green Day and Dragon Force as well as adverts for new albums from Pulled Apart By Horses and The Killers, looking at existing products helped me collect ideas of how I did and did not want my finished products to look.

The planning of my music video used new technology such as simple Microsoft Word documents to construct elements such as our production schedule. We also used a lot of YouTube to take details such as shot time from music videos, when looking at the official Paramore – Misery Business music video the shots were not longer than 2 seconds long because it is a very fast paced song. We also made various video blogs of the examples of shots we planned to incorporate within the video as well as presenting our pitch of music video to our teachers and explaining what we had achieved so far. I also used new technologies when planning my ancillary tasks, I was able to hand draw my drafts in detail making notes and analyzing them before scanning them onto the computer through Adobe Photoshop.

New technologies were used the most during the development of our music video; I used a film camera as well as various other camera equipment such as the tracking system, jib, steadicam, dolly and tripod. I used Premier Pro to edit the footage that we filmed in the drama studio, this new technology enabled us to make a draft video to upload to YouTube for feedback. Facebook and Skype were used in the development of our music video, this enabled us to have group discussions and communicate when we were outside of school. Video blogs were also used in the process of my development for the video, showing behind the scenes of our filming as well as video rushes of the footage we captured. The development of my ancillary tasks involved new technologies, I used Adobe Photoshop to develop my first drafts of my ancillary tasks, I edited my photographs enabling me to transform them into products through Adobe Indesign.

New technology played an important part in evaluating my work for both ancillary and video, we as a group made video blogs talking to our peers about our work, giving us feedback and their opinions on what we had produced. We had a creative arts evening at school where we recorded some of those who attended on their opinions to help us critique our work where necessary.

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Evaluation: How effective is the combination of your main and ancillary texts?

I mirrored the mise en scene of our music video Misery Business through to my ancillary tasks of the tour digipak and the magazine advert for a new album, I achieved this by carrying element of the music video through to my ancillary tasks such as the burning photos in the video and the old scraps of paper I used in my ancillaries. I felt using similar elements like this and carrying them through video and print helped make a strong connection between both pieces of work. I feel the I have used synergy in my work, being able to bring similar elements from my print work through to my video work allowing them to be identified in the same group of media products.

Evaluation: What have you learned from your audience feedback?

Through audience feedback on both my ancillary tasks and the music video I have learnt how to self critique my work, by seeing similar flaws in my work that others may have mentioned through their feedback. I have realized although I am able to spot faults in my work I need another pair of unbiased eyes to give me their opinion on my work and maybe some suggestions to how they would have approached the project themselves. The verity of my audience feedback has allowed me to enhance my knowledge of what people expect from a rock tour digipak and album advertisement as well as a rock music video. I collected feedback from audiences that our Paramore products are aimed at, as well as from parents and teachers who can give feedback from a technical point of view and students within our school to give their opinion even if its not their preferred genre.

Through the use of new technology to get audience feedback, using Twitter and Facebook we were able to get quick direct feedback on our finish product, uploading our video to YouTube also allowed us to get feedback from unrelated sources.

Twitter