When approaching the project as a group we decided we wanted to follow the conventions of existing media products in both our ancillary tasks and main task. From researching existing rock music videos early on in the project as well as looking specifically at the official Paramore video for the song Misery Business, we were able to conform to the convention of quick shots in a fast tempo song. The narrative shots in the official Paramore video were vaguely longer than the band shots, we chose to convert the conventions of this by making both the band shots and the narrative shots no more than a few seconds long.
When approaching my ancillary tasks I wanted to also generally conform to the codes and conventions of existing media products. I looked at various examples including an advert for the new Killer's album, where the album was the main focus; I also looked at examples where the advert was split between both tour advert and new album promotion. Seeing both these ways to produce an advert for a new album made me want to make the most of my advertisement and combine the advert between tour and album but making sure the album was the main focus. When looking to produce my digipak, I researched several existing products and analysed them to develop my knowledge on the codes and conventions as I had never created a product like this before. I looked into great depth of detail when researching and applied conventions to my own work, from the band thanks on the back page of the insert book to how the production titles were written on the DVD disc itself.
I tried to follow the codes and conventions when creating each product as best as possible and apply Negus' genre theory across media platforms to ensure that my target audience would not reject my product.
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